Running out of liquor industry consolidation opportunities in the low-end market faces - white, in low-end wine - Food Industry
With Wine Magnates involved in the low-end Spirit Market, a merger and reorganization are the planning and conduct of war, scattered white wine industry facing a rare opportunity to integrate
10 15 Su Lihui of the fall of 2009 Sugar & Wine Trade Fair in China reported a successful track record: 19.889 billion yuan of gross turnover, setting a record.
China Sugar & Wine Group Chief Economist, the national rum Office Jihong reporters to the China Economic Times said that while the international Financial Impact of the crisis, remains enthusiastic exhibitors, rum, following this spring after the fall of the gross turnover show a new high, reflecting the liquor business performance overall gains across the board, private consumption demand to pick up, the better our economy as a whole.
According to preliminary estimates, China has more than 30,000 liquor companies, nearly 5 million tons of annual production of white wine, liquor brand on 10000. From the National Bureau of Statistics show that in January to July this year, total output reached 368.49 Liquor million liters, up by 23.32% growth rate, the highest Food & Beverage The forefront of the growth sub-sectors.
Reporter from Wuliangye Group to get the information: As of fall rum, Wuliangye Group completed Sell Income of 24.305 billion yuan, up 20.07 percent; profits of 4.901 billion yuan, up 4.63 percent. Among them, the shares of the company sales income of 8.513 billion yuan, up 13.34 percent.
It is reported that Wuliangye will be completed this year, two historic breakthrough: the first, Wuliangye listed company sales income is above 10 billion yuan, the second, a wine break 10,000 tons, 12,000 tons in 2010 laid the foundation for a breakthrough. The company produced a wine has more than 8000 tons.
The same time, reporters also found on this rum, white wine giant announced in the particularly low-end liquor concern, Wuliangye focuses on the development of "Wuliangye alcohol", "VI fluid," Maotai Vigorously to create the "Prince Maotai wine", "Maotai Welcome Drink" has become the focus of negotiations dealer. It is reported that Wuliangye alcohol on the market only three months in many regions of East China sales out of stock situation occurs.
A wine industry veteran, said to the reporter, the high-end liquor by the financial crisis, consumption tax, the impact of drunk driving crackdown large liquor companies, "rising costs, lack of demand growth is slowing" pressure, the concentrated expression of the normal consumer demand in the low-end liquor as a development priority, is the proper adjustments to adapt to the market; and accelerated urbanization, increased consumption levels of county-level cities, on the increasing demand for low-end liquor, Therefore the occupation of the rural market potential, liquor giant secretly force, and is obvious.
As chairman Huang, Jianyong Shuijingfang said: "Only with a high, medium and low-grade line of products before they have the ability to resist risks even more." According to the first quarter of this year Shuijingfang quarterly company Di Dangjiu sales up 84% , 7? August mid-range wine series growth of more than 100%.
Reporter learned that Wuliangye Group management to implement the plan in the determination of low-priced products great emphasis on "real occupation to the rural market, low-cost to go out." "Wuliangye alcohol is set at this price, as the focus development of a direction, much of this year out of the step, next step is to solve the traffic problems, launching series of products to adjust the strategy to achieve the initial vision, goal is to make a good-to-bottom product convergence. "
It has been revealed as the company's products an important measure of structural adjustment, Wuliangye Group will launch two months Maotai liquor, Luzhou Wuliangye as another difference between a national brand, but the name has not yet finalized.
"Road overturned, each taking one side." This reporter noted that after learning liquor Maotai Group acquired the company, should learn to build for the difference between liquor Maotai Maotai liquor brewing base, but also adjust the product as Maotai structure, increase low-end wine into one of the measures.
The e-commerce company in China offers quality products such as automatic train wash machine , china car wash machine, and more. For more , please visit car wash today!
