Region outside Rio What liquor - liquor, outside Rio - Food Industry - china CRb-100 Test Bench
2000 onwards, in particular since 2003, regional Spirit Brand strength into the development of the golden age. The limelight is not lost to a large number of first-line brands, especially in 2003? 2006, this growth has continued for a long time. Now "white area Wine National Expansion "of the Fang Jian slogan, has (Anhui 8 Marketing Planning company www.ahbabu.com) up to some white Wine Business development ideas.
Regional liquor out of the regional heat of the moment is not business minded impulse decision, more objectivity and subjectivity reflects the combination of the two products. The so-called subjective, it is easy to understand. A person at some stage success, there must be satisfied with status quo and continue going up the desire and pursuit, which in itself should be encouraged; Speaking of objectivity, in fact, related to competition, even the regional representative of the brand, but also face line and 34 line brand brand seizing the twin threats of eating, in addition to good defensive front, seeking external breakthrough, seek greater development space has become a business necessity of the development. In other words, regional wine country to break out of the law is the development of the industry.
, Of course, regional wine brands to the country, will certainly increase the difficulty of many, far from their own doorstep, "a two-win encounter brave" can be compared.
Regional liquor brand advantages are quite obvious, mainly familiar with the local human environment, the channel is rich in resources, has a relatively stable business with quality Sell Team, etc. These constitute the basis of party dominance. But at the same time, the corresponding weakness is obvious. The key is that some regional brands will unconsciously fall into an illusion in: the successful experience of the regional market, can be copied to Cuichengbazhai's secret weapon. However, the development model of regional markets and national market development model, not only can not simply copy, or even a certain degree of "paradox relations."
View from the marketing model, a regional wine brand in the local success to a large extent, dependent on the "Product + channel" in the simple model, that is, enterprises continue to operate OEM dealers. You want, I give such an advantage is a lower cost manufacturers, covering the local channel resources; business of wine will cost a few dollars changed hands dozens of pieces that, or even hundreds of blocks, lucrative, pleases everyone. To foreign markets, however, this modus operandi can not get the support of dealers, there is no support for the core product sales and image, business success is impossible. [Anerror occurred while processing this directive]
Article published in the vPro Management Online | www.boraid.com|59 From the market planning, the regional brands to expand outside (Anhui eight marketing planning www.ahbabu.com) to market, they often focus on quantifiable targets. If satisfied with the number of investment neglect of business quality, attention to the number of selected points, ignored the issue of its own strength, so most of the regional brand, sudden fast, back on something else, which is short-lived many major brands in the local market, while to many outside the four lines of small liquor companies to create the "opportunity"?? follow the trend of disease!
From the operation of the habit of watching, local consumer demand for liquor in fact quite different from the culture Package , I feel that promotions, and the discrepancy, such as the South than the North, the degree of their drinking habits difference of almost 20 degrees, quite ineffective in the north box hidden cash promotions, the reaction was less in the south. So if the regional brand static cling operation of the existing brand habit of ignoring foreign consumption habits, unable to meet consumer demand, the outcome becomes evident.
From resource management, the regional brand to their doorstep Wande Zhuan, a great reason, is inseparable from the local "together for many years," the large number of outstanding dealer support, good customer situation familiar relationship for many years, change Cooperation Ways to make the absolute advantage in the regional liquor control channel resources. However, the field strengths of 180 degree reversal, increase in risk of failure.
From the internal management of view, a prominent regional brand of collective features, remote management capability is low.
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